In 2020, more than 50% of the cars will be equipped with built-in GPS-navigators

According to a study conducted by Strategy Analytics, in 2020, more than 50% of the cars will be equipped with built-in GPS-navigation.

Experts say that at this stage such large IT-companies like Google, Apple and Microsoft are actively play a definite role in the automotive market of GPS-navigation. In this case, the current vendors of GPS such as TomTom, Harman, Continental and Garmin are in a very competitive environment. It is rather difficult to compete with major technology companies because they have all necessary resources for innovation and implementation of large-scale studies. According to experts, current niche players will be able to maintain its position in case of strategic alliance.

Such automakers as BMW, Mercedes-Benz, Audi, Kia, Hyundai and Tesla, use Google Send-to-Car tools and their own content in vehicle telematics devices. Information System Audi A7 also uses mapping service Google Maps. Despite cooperation with Microsoft, Ford alsosupports Google Maps on its models since 2010. Owners of General Motors vehicles, can also download Google Maps.

Inits turn, Apple is actively signing a contract to supply itsSiri technology of voice control electronics with major car manufacturers (Chevrolet, Mercedes-Benz and Hyundai). Siritechnology (Speech Interpretation and Recognition Interface) is an application that combines the question-answer system and a personal assistant, adapted for iOS. This tool allows you to connect an iPad or iPhone with the onboard entertainment system car, thus the driver has access to the mobile device and the possibility of using voice commands of various functions: send and receive messages, calls, use navigation, download music, view calendars and notes, and etc.

According to the analyst of Strategy Analytics, Apple co-operation with numerous automotive suppliers can set a new vector in the development of GPS solutions used in cars. Suppliers of GPS-applications evaluate the car market as a necessary, though not the most numerous compared to the market of computers and smartphones.