Europeans do not use paper maps
According to the results of social research carried out by Comscore Company, modern Europeans prefer to use navigation devices rather than paper maps. The survey involved more than 21 million owners of mobile phones from France, Spain, Germany, Italy and the UK. The study found that the majority of mobile phone owners use navigation services. Mobile navigation maps have become an indispensable attribute in the bicycle trip out of town, during the city walks and reconciliation of routes of public transport.
Leading manufacturers of GPS devices (Garmin, TomTom, etc.) has nothing to worry about, but in the near future the situation may change not in their favor. That's because mobile navigation services are constantly evolving and improving, thus offering users a more accurate and detailed maps. Thereby mobile applications become more operational. According to experts, very soon these developments may lead to the situation when products of Garmin and TomTom will simply not demanded.
According to the survey, more than 68,2% of motorists find navigation maps on their mobile phones via the Internet. Among those car owners whose phones support GPS, the percentage of appeals to navigation services is higher and amounts to 71,1%. Among those people whose mobile phones do not support GPS, navigation services are used by 63,9% of the respondents.Digital cartography and GPS navigation 07-12-2010